Why A Lot Of Associate Marketing Attempts Fail And How To Avoid The Same Mistakes: Part 5

By Paul Rawnsley


If you have followed the first 4 pieces in this series, you now have written your affiliate marketing site, have loads of links to your presuming partners and you are well advanced with your SEO campaign, having identified the keywords, listed the shop with hundreds of online business directories, you are highlighting it with social media, publishing pieces to spread links and keywords back to your site which will be slowly climbing the results tables and you might have pay per click (PPC) ads in action pulling possible buyers to your site.

The rest of this run of items is to demonstrate you how to watch how your SEO efforts are doing, and where your affiliate marketing site is as far as promoting it into the notice of your buyers. These tools are all free, simple to use and have be monitored at least once every week.

Firstly, have spreadsheets set up. 1 can be a schedule which will have a list of jobs to execute when producing pieces, a note of the keywords employed and all the jobs involved in writing such as: write article text, create title, read and amend article, make certain links work, spin title, spin article text and then make a note of the different submission category headers used if necessary. This helps ensure that your SEO is moving forward and placing links in the right place. Also have a spreadsheet with a list of your keywords, and a note alongside displaying the date they were used in an item, which will help you keep your efforts balanced. To kick off with, select the two most crucial keywords, create and publish ten items with those in as fast as are able.

Download and install the Alexa toolbar. This is a fabulous tool which, when it has indexed your site, will show the ranking number of your affiliate marketing shop (and you can see your competition's rankings too!) and it's worth keeping a tab on your spreadsheet to monitor how your site is moving up (or not!). I check mine every Monday, Wednesday and Friday.

Using your Google userid, you now have access to some marvellous Google tools. The 1st of these, Webmaster, shows you how your website is viewed by Google. It shows you the number of links it has unearthed to your site, which searches it has shown in the results and how many times it has been viewed, and how many times searchers have clicked it. This is very good when it comes to deciding where you need to concentrate your search engine optimisation schedule to make sure of a good logical promotion for your affiliate marketing shop.

Google Analytics will require you to include a line of code in the header of the HTML of your website pages, and then it will register how many customers you have had, how they came to your affiliate marketing site (via search engine, direct or using a link from someplace else), how long they stayed and how many pages they read. It even tells you where they were in the world. This is strong intelligence and you must make a point of learning how to interpret it since you may have to alter your SEO accordingly.

Further good technique is to get yourself a blog on something like Blogspot or Wordpress. Upload a copy of the unspun text of each item you write in here, create the links to your affiliate marketing site, and it creates an RSS (Really Simple Syndication) and you can then utilise a website called "Ping-o-matic" to spread to RSS feeds, and you can put the Social RSS app on your Facebook page which will post a copy in your profile page. Wordpress can also announce each posting on your Facebook and Twitter accounts as well. These are straightforward painless ways to produce really find SEO for your affiliate marketing shop.

More tools you can use intermittently are press release services, frequently free, which will distribute a statement including links to various places which may not make much of a difference to the SEO, but the wider you can broadcast the message, the better chance you have that your affiliate marketing shop is going to be profitable.

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