Advertising Spend Moving to Mobile Marketing

By Angela Mabey

With increasing mobile marketing demands form the consumer, businesses are following the shift of the advertising spend into mobile. Executives are shifting their advertising spend, but are also looking at how to increase their mobile marketing divisions.

The shift in mobile marketing spend is coming at the expense of more traditional advertising channels as an increasingly mobile consumer base demands more from the businesses they interact with. With a more tech savvy consumer comes a new set of demands on executives, and those listening to the calls for mobile marketing are staying ahead of their competitors.

While the major players have been making the move towards mobile marketing, the great shift starting to take place is in the small to medium businesses. With its easily accessible entry costs and value for money, the shift to mobile marketing has been a no-brainer for those businesses. It's a common misconception that mobile marketing campaigns can only be run by large organisations with larger budgets (like Google, Red Bull and McDonald's). But actually, many mobile marketing providers (like us- TXT2GET) cater especially for SMEs.

A big industry player has announced they intend to invest heavily in a mobile marketing campaign. The investment indicates the importance of mobile marketing in future business planning and development. This business sees a shift towards mobile marketing in the future, and they do not intend to be left behind.

Company executives announced the investment will include a heavy focus on localised mobile marketing campaigns. With enhanced reporting allowed by mobile marketing platforms, businesses are able to use their campaigns to find out more about their consumers: what they want and how best to service them in the future.

The investment is a clear indicator that Verve see mobile marketing as important in the development of successful advertising campaigns.

About the Author:

This article was written by Angela Mabey of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business' advertising.